Unpacking data tales, triumphs, and tiny disasters, one mile at a time. The First Mile is a podcast from the MetaRouter team that explores the most critical stretch of the customer data journey: the first mile. Each episode dives into the technologies, strategies, and stories shaping how enterprises collect, govern, and activate data at scale.
From identity resolution to AI-driven personalization, from privacy-first infrastructure to the evolution of retail media, The First Mile brings together industry leaders, innovators, and practitioners to discuss how to turn data into a durable competitive advantage.
Whether you’re a marketer, data engineer, or privacy leader, this is where the conversation begins, all in the first mile.
Dom Burch, founder of Why Social and partner of MetaRouter, mixes marketing savvy with storytelling. From driving digital growth at Asda to hosting Bradford & Beyond, he explores the people, tech, and strategies shaping how data moves in the first mile.